Shot List

Mood Board

storyboard

Reasoning for our final film idea

Reasoning for our final film idea:

We have decided to use pitch number three, the film ‘Sketch’ to use as our film opening because we think that we have the most knowledge on this genre of physiological killers. Also we are able to make the most of this film because we are able to use the school that we are in (Oakgrove school) to film our opening sequence. We decided to use the school as our location because it is practical and easy to access for our filming but also means that we are able to establish the genre and create the narrative of the young girl (Rue) starting her new school. We also decided to use this film idea because we have the knowledge from watching films that are similar to ours such as ‘The Orphan’. We choose this film overall because of the passion that we had and excitement that we felt when we were developing the idea.

Narrative of our film idea:

Film chosen: Paranormal Activity 3

Psychographics: Explorers

Demographics: E (Students), C1 and B

Age: 16-30

Gender: Female

Who I think the Primary target market is:

I think that the primary target market for Paranormal Activity 3 is females predominantly between the ages of 16 – 30. I think that females are the primary audience for Paranormal Activity 3 because of the film being based around a family and their home.  Stereotypically females are associated with homes and the home life of a family.

I think that the psychographic that the market audience is, is Explorers. I think this because of the energy and adrenaline that is given by the horror and like to feel an instant effect of the films genre. This is shown by the jump scares that are used and the mystery of finding out about the supernatural presence in the house.

The demographics of E (which only represents the students in the category), C1 and B would watch Paranormal Activity 3 because students would use this as a form of entertainment and use it for its adrenaline rush it gives at certain points in the stories narrative and also would be recommend it by their friends at school. C1 that includes the people such as office juniors and retail workers, these may be a young audience in their early 20s that want excitement and too explore. Then in demographic B this includes creative and media personnel that may watch the film to gather creative and media influences from the film for their future work or for reviews.

Who I think the secondary target market is:

The secondary audience to this film would be boyfriends or partners of the females that predominantly watch the film. This is because they would want to or be made to go to the film with them.

Why people watch horror films

Film Pitches

Please watch the above pitches and click the link below to take a short survey. Thank you.

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